News

The month-long charity campaign 'Share Your Blessings' launched by Mercato mall, in cooperation with Emirates Red Crescent and Toys With Wings received coverage from UAE-based newspaper, Emarat Al Youm. The article detailed the launch of the campaign, as well as the different ways that individuals are able to contribute to the initiative. On the matter of donating, founder of Toys With Wings, Mouna ElHaimoud, spoke of the importance of donating in order to show the younger generation the importance of giving, and views the Mercato Charity Campaign as an opportunity to do that.

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UAE-based Newspaper, Al Bayan, details the launch of the Mercato Mall Charity Campaign 'Share You Blessings'. The Campaign was scheduled for the whole month of Ramadan in partnership with Emirates Red Crescent and Toys With Wings. Al Bayan also detailed the support of The Toy Store, which offered free gift-wrapping for toys that were to be donated in the designated areas.

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Journalist Abdullah Al-Zaabi, from Al Ghad TV, interviewed Founder Mouna ElHaimoud on her inspiration to kick-start the initiative that happened whilst on a media trip to refugee camp in Jordan where she saw that amongst other things, the children lacked toys. The interview took place during the Mercato mall charity campaign 'Share Your Blessings'. a month long campaign that embraced the spirit of giving during Ramadan. ElHaimoud also spoke of why she named the initiative Toys With Wings, the motive behind the logo and the first refugee camp that the initiative donated toys to.

Click below to watch the interview in Arabic

Journalist Ahmed Al Nagger, from Al-Ittihad newspaper, interviewed founder of Toys With Wings, Mouna ElHaimoud. The article kicks off by speaking about the series of events that led to the inception of Toys With Wings. Naggar makes reference to some initiatives that Toys With Wings participated in such as Mercato mall campaign, a month-long charity campaign that took place in partnership with Emirates Red Crescent. ElHaimoud concludes the interview by emphasizing that giving should not be seasonal but all year round.

Click below to read the interview in Arabic